Design Principles
Empathy - Driven
Focus on understanding users deeply to design products that solve real problems while aligning with business goals.
Interdisciplinary Thinking
Blend insights from research, data, behavioral science, and technology to craft innovative and holistic solutions.
Humane Simplicity
Create intuitive, meaningful, & ethical designs that respect human values & foster a balanced relationship with tech.
I write for top UX blogs
My Digital Toolkit
Tools of the Trade
Snippets of my life
Occasionally, I remember the world exists outside my screen.
Book shelf
Books that make me smarter—or so I tell myself.
Currently reading

The business of life is acquisition of memories. In end, that’s all there is.
Favorite movies
Movies I watch when I’m not watching my deadlines.
Play music
Thoughts about life as tweets
Random musings, 280 characters at a time.